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Have you got a question about SEO or social marketing?
We've answered many a question anonymously unanonymously through our social media marketing, Digital PR and SEO blog at www.Chattellers.com
The below is our daily feed of answers to business questions about social media marketing, digital pr and SEO.
Ask a social media marketing, digital pr or/and SEO question yourself and get an inspired answer to an online marketing question.
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Can Twitter and Facebook really help increase sales for small businesses? (Anouska Hudovsky @ fabulousmasterpieces.co.uk)
Social media is very wide. You can expect to find significantly important ‘groups’ of clients on networks all over the internet. I often advise businesses to look 1st at where the competitors are ‘socialising’ to find sales.
The best social frame of mind to be in is to get something out of socializing online - rather than purely on the basis of selling. Often it could be sharing knowledge that you have and perhaps learning from others.
The question therefore is sometimes “what can I share”, “who could I help online” and “wheres the debate?”. Here are some examples…
artistsandmakers.com
art-networks.net
Alltradeart.com
saatchi-gallery.co.uk/artforum/saatchi_forums
movethat.co.uk/London/Forum/Art_Club/
flickr.com/groups/artdirectory/
The idea of online socialising is not necessarily about updates or profiting. It is about visibility within your industry. This could involve downloading tools such as Tweetie or Tweet deck and searching twitter for alliances. It could be about starting a debate or finding answers to questions you want to know; like “do people still want the ‘classics’ in their homes?” “Do artists look to the classics for inspiration?” - In these debates it is possible to profitably open out your target audience online, establish your brand [profitably] as ‘the thinker’.
There is more chance through social networking to gain precious links that increase your ranking through search engines on new terms. This is profitable.
I hope this helps. The main advice I want to share is by finding your own way and pioneering your own social outcomes e.g. a new ‘We love Constable’ fabulous master piece.co.uk web page resource with a Facebook fan group attached is ideal. - Get the fans, interact with them and create an ‘environment’ on your site that helps these fans ‘find more’.
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How do I attract the larger jobs in Landscaping? Business is slow and leaflet distribution isn't working. Gary Hodson from Heaven Scent in Norwich.
In London we had a rise in "Urban Gardeners" for a while. The council loved them, branding them Gurilla Gardeners. They received concent from the council to maintain a wasted patch of London streets and they maintained it with great media coverage and community adoration. It is essentially doing/showing what you're passionate about and spending more time at what you're best at.
I wondered if it is time for you to have a PR exercise using ambient "advertising". Is there a roundabout you can maintain? Is there an opportunity to shine in the community?
Ask the local journalists if they've had reports from the community of issues within the Norwich environment... start with areas of Norwich that are between worlds.
Perhaps it is an opportunity to rebrand too. Sometimes whats in a name can change everything. How about "The Secret Gardener" or something that works to create unbiased/exciting semiotics of you in the mind of customers you're not attracting.
It is getting in front of more people that you need. Whether this is done through crowdsourcing or targeting competitor clients with a new image and ideas - you will need PR and you will need more resources to attract attentiona>.
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I have quite a few links on my link page on my site but not sure if they are any good? (Sarah Burns @ jewellery2clear.co.uk
I couldn’t see all too much in the way of quality inbound links to your site and this is the important link strategy to implement. Great site by the way, much nicer than your competitors like Glitzysecrets and Madaboutjewelry.
For inbound links try…
fancieface.com
victorianelegancejewelry.com
eveningelegance.com
Is it best to only link with other sites that have the same keywords that I am trying to optimise?
Stick to relavant pages to your keywords on sites with a good rank (could be any high ranking site like a newspaper or product blog, the power is in the page’s relevance), directories are a good start. Try to contact webmasters and appoint “costume Jewelry” as the linking text - this will increase as Jon calls too ‘the link juice’. shopsonthenet.com handbag.com resourcemecca.com … these are suggestions I nabbed from your high ranking competitors.
Should I only have links from these people without linking back to them?>
Do link back to your fellow sites but know that this will be regarded as a reciprocal link and although a good trade between sites it’s not good trade to the eyes of search engines who’ll take it as reciprocal… I could recommend you block your outbound links and make them ‘No Folllow” - this is a html coding devise.
When I ask for a link how do I go about doing this and what to say to them?
The best plan for you may be a ‘custumer’ guide - “head to toe part 1 - guide to Easter decor”. This is whats known as a linkbait. Formulate the guide (have fun doing it, god knows we do), feature many other brands and companie you admire/desire, write and call to announce your guide and tell them you’ve featured them in your guide, Q1 would they like a copy of the guide on their blog or on their newsletter and hopefully 10% will accept which creates relevant links from relavant content from relevant sites.
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How do I make money from my staged photos? (Jeff @ dotsandspots.biz)
istockphoto.com have a photographer’s ‘Sell Stock Photography’ ability where you can resell images and have your own profile. I like this very much in your case because the return and availability from searchers is good… you just have to pass the test thats all.
Incidently. They look for ‘subject’ shots so you’ll fit in nicely there. Another suggestion is cafepress.co.uk
It’s an “all or nothing” opportunity. Work hard on the keywords - attaching as many keywords to the individual photo as possible is the most driven way to get results.
One word of caution. No edited, out of focus, high exposed images are accepted.
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How do we get an extra % sales from our landing page? (Patrick @ Self Help Works inc.)
If you’re in the business of winning conversions then it’s best practice to make a competition out of your own successes, you know - raise the bar!!
Adverts, landing page images, text and calligraphy all should be rejigged on separate landing pages and monitored within a competitive period [do not duplicate - bad for rankings]. Why? Being content with one page isn’t going the extra 1% that as a business you’re constantly looking for.
Competition raises the game and competition is always looking for new answers… think of it as a market research excercise.
How do you monitor the success of individual wins though? Use Google analytics or if you’re struggling and want someething quick and easy then use statcounter.com.
This is the same for articles. rejig an article and resubmit… fresh content keeps you fresh and if a particular article works then exploit and improve it through the same channel.
The best tip for both content success and off-page article success is to make the resource and your ‘environment’ relevant to current affairs…
How?
Take a look at what events and opportunities are nearing. Emulate the story and bend the focus towards your product. In a nutshell, provide the news before the news networks.
e.g David Beckham is 35 on May 2nd. Should he be looking for a new career in xxx, or looking for a new holiday in xxx.
e.g. 2nd MAy is annual London Lifeboat week. Story… Should Londoners take to the thames and save the environment, or should they start at home and buy solar panels.
That’s good PR, good marketing and the excellent work.
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I am receiving no benefit to my site from an off page blog with blogspot. Is it a waste of time!? (Nanzilela Obejane @ agrisellex.co.uk)
The content you have created is an acceptable form of resource to now syndicate. By this I mean now is the time to exploit the content you’ve mastered and submit the content elsewhere and within your site.
I would try to find bloggers, sites and communities where your content may matter the most and submit it there. It’s all about fitting in with where your consumers graze so to say. Trying to work out what they graze popularly on and you could have the perfect match on this keyword by eventually becoming a dominant speaker.
Don’t forget there are other resources other than articles. Take a look if you like at a list I’ve created, search “socialprseo catch marketing” and have a look
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How do I get local businesses to register with my local directory?…email marketing, SEO, Link Building or what? (Yomi A@ 4seasonsmarketing)
I started email marketing via Graphicmail.com. This service gives you a really clean and visual email to all your sender list, it runs on credits so is suitable for all budget sizes and so is a great starter.
My favourite however is Icontact.com because you get 500 emails initially for free, how about that! The only bit you’ll need help on if you don’t know about it is html which is crucial to polished emails such as this.
A couple more tips with email marketing are as follows.
- Use and exploit ‘share’ icons in the email, research where you want to be seen and try to make it as easy as possible for readers to recommend you to digg and stumbleupon, yelp, Free Index and so on.
- Break an email down into offerings. Offer something useful, something limited, something exclusive, something new.
- Use Stars* and a really, really punchy - high appeal title in the subject field of the email. This is critical.
- Provide many links from the email to various landing pages of your own and monitor the click throughs. A bit of market research never goes a miss. Use these click throughs to show off all of your site - it doesn’t have to be mentioned like ‘click here for’, just wrap text links in the actual body of the copy and people very quickly work this out.
- Use the analytics to point you to your next call. If someone’s clicked on the sign up but didn’t sign up - call them asap because your timing will be perfect.
The main thing with SEO is to write out your main pages… do research into keywords where you can convert the good / easiest traffic on search engines and apply these keywords on-page into seperate pages thus making every part of the site a money making entity.
e.g. “Scotland Directory” - put this in the url, the page tag, the heading, the anchor text and the alt tag. To fit in with algorithms make sure you look at matching phrases or subjects to each keyword and include these in the anchor text also.
A good start to link building is to create a local guide and link as many local businesses and services you desire to affiliate with in this ‘white paper’, syndicate this resource as much as you can, get popular bloggers in your area to read it and give it there stamp. Gain popularity by calling all the people you’ve mentioned and get them to use the resource perhaps themselves for something else.
You may want to utilise other on page in order to obtain ranks and links to your site. e.g. a video advert (make it humourous and send it out to local friends), surveys/polls in the area itself (something factual you can go to the local radio stations with), Images of the area (will be useful to searchers and researchers) and/or discussions - start a debate like “does this town need a local guide” and basically cause who-ha around town! You go Yomi!!
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What is the most cost efficient way of advertising furniture in the UK? (Tadas @ desforma.co.uk
Initially use a pr company which gets the unique furniture into magazines. The Homes and interiors market in the UK is still reliant on ideas in the home coming from magazines like Living etc and Elle Decor.
zero2one.com PR won’t charge you a fee until they get you in a magazine so sign up to them initially.
When the Barcellona chair became a design classic and sold emmensely well I learnt a rule which was not to ‘sell out’ and devalue the product. Concentrate on high-end online sites and product associations like sheerluxe and Dezeen - the London market is a good way to break the UK.
I would use resources to attain status, like organising a celebrity designer/blogger to evaluate the ‘amhora chair’ (for example) and get the brand wrote about within their column. Get in contact with all the distributors of furniture that in the UK, start with Sloane Square retailers then move out. A show such as Tent or the Milan furniture show might not be a bad idea also.
I saw you already link to the Saatchi Gallery, wonderful start! Perhaps writing a captive piece on furniture and art then syndicate it out online is a good idea?! The art networks may help - do you have an opportunity to get furniture samples? get the pieces into London galleries maybe even forget about the upholstry and throw paint all over a peice then market it as the artists furniture!
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I’d like to know if internet marketing could benefit my company? (Michael @ JMJ Electrical)
The only way you’ll benefit from the internet is through networks like the NICEIC, ECA, JIB and such like. These bodies are a foot into the door within your ‘vertical’.
Advertising is something people get carried away with and perhaps not get the response desired. Have you though about building point links online? Calling some industry directories up and getting a long term pointing link from their site is a good start? They might be eager to get their trade logo out onto your page so gladely ask for a ‘reciprocal’ link. It’ll look good on your site to have the association too.
Apply another tactic called Link baiting. This is where you write a guide on your website. This could be a guide to how you mastered the last big job or it might be about how power has changed or how about writing just about the new quantum dots (semi conductor crystal lights). Whilst doing this reference your dream online links where you know business may come from within (list even competitors because they might favour this and send business your way), then link to them from your guide and call them up to notify them of your guide… “perhaps you want to feature my guide in your blog” you might say… People never know what to write in there blogs so it may get you the accreditation from a valued source and get you in the discussions you want to be having.
Don’t forget to use local links too. The bottom line is to make more of a fuss out of your existing projects.
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I’m off to the clothes show live in June. How can I make more sales from it other than handing out leaflets like last year. (flyinghippy.co.uk)
I love the website, well done for applying an rss feed and a wishlist - all great ways to create user interations…. incidently have you thought about making some of the wishlists publically available - it could increase multi buys if people see whole outfits?
The clothes show is a great opportunity. Hopefully I can help with an idea that will help you get the attention and focus on getting more links and rankings online too.
When you arrive at the show be armed with a camera and a dictaphone. Have prepared a 10 question questionnaire on style and fashion, ask people to quickly join in with the quiz/help with research, mix in photo quizzes and make it fun. Tell/offer them a chance to win a hippy boutique outfit and give them a flyer that’s numbered like a raffle ticket, ask the subject to cash in on the prize by emailing their details should they want to win. create an email address for the show respondants (make it snappy - like winningnumber at flyinghippie).
In the questionnaire reveal some of your next season, get some fashion knowledge in there and perhaps record your whole discussions with these people and take a photo of there outfit too.
The above will offer a chance for you to share knowledge and involve the target audience in your brand, it will also draw them to your site and should make them keep the flyer/raffle flyer. Make the results available on the social network/feeds, do a piece on the best dressed girl/guy at the show and condense a podcast of all the highlights - even get people to say the brand into the mic.
It’s a lot of multitasking and marketing so it might be best to sleep a whole day and night before!!
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Should I add a web assistant. Are they worth the return on investment? (Posture and office seating; www.pos-dse.com)
Unfortunately time is an enemy and it gets in the way of traditional navigation and adds nothing to your search engine optimisation. gimmicks are page draining too.
Have you thought about modifying the graphic around the search bar and assisting the user more freely? [It”ll open the door to even more keyword rich content/pages, will help shift multiple-multiple products and give you a chance to listen to consumer wants!].
Lets break it down…
1. Pull this together with an image of a really helpful sales person in a boxed area
2. Add animation to the graphic [nothing intrusive just a gif] like blinking eyes or suggestive “hello” speaking lips:
3. Add script like “hello! What are you looking for, can we help you more?” (animate this too if you feel)
4. Include a search bar
5. Optimise a whole array of new pages to answer typical questions, answer with products - do this in stride with incoming requests
6. Make the search facility broad match
6. Record all search queries
7. prepare a simple “sorry not to have helped, do you want us to call you back? Here are our product categories if not - use drop down menus.
In time this will become up dated with what customers had wanted and your pages can be adapted to match trends or help queries more regularly.
Resources are great! 1 such resource that helps get you links in the community and/or online are short videos per your categories.
I suggest lining all your chairs up and employing a quick musical chairs video every month, its a great way to launch products and talk through latest benefits - it is also very easy to gain viral popularity.
Why not visit old customers/chairs for each product area and build further relations with past customers, build your brand on well shot video testimonials that reach consumer’s hearts/loyalty [“I liked postureandofficeseating-dse.co.uk because they were different].
e.g Visit one of your fitted schools this summer [just before lunch], take two cameras, two camera men and organise a group of children and a teacher to talk through the benefits they’ve seen - shoot kids sitting in the chairs properly and not properly and the teachers remarking on the chairs then get lunch playtime shots. *Offer this school 15% off future orders, or free replacements… afterall they are terrors.
e.g.2. Is there a client you’ll never forget? An office based order that blew you away? See if you can get a day in the life of their chair activity - deliver a tripod and camera, install and press record at 9am… return at 5:30pm and dub the footage at higher speed.
Both these unedited videos will spread through the schools and offices as running humour and it’ll add an edge to your customer service.
ROI either way.
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I need more places to submit articles for Icomplete. What do you suggest? (Vicki @ Icomplete.com)
Have you tried Lifehack, Citeulike or Scribd? These are very good submission sites for White papers. There is a bit more work involved but it’s ideal nonetheless. Try also…
articles.scopulus.co.uk/
submityourarticle.com/articles/
toplocalbusiness.co.uk/index.php?list=latestarticles
theukarticledirectory.co.uk/
freearticledirectory.co.uk/
My real advice is to continually look for other resources that count. There is about 34 other content resources that will help get coverage and link backs without articles. They’re more fun for you and more involving onpage content resources for the audience.
If I were an agency creative then I’d pitch to implement a free article submission white label site onto your website and syndicate it out. I’d create an area where people especially can write up about business applications to win your app. Ideally I’d want you as the specialist for articles about communications and applications in business and I want people to love writing for you.
Have you submitted your app for reviews with iphoneappreviews.net, iphoneappreview.com, apprater.com/ or iphoneapplicationlist.com? This may well be more relevant and compelling to target audiences like this. It is definitely where journalists will go to get feedback on apps and write articles in newsprint and elsewhere.
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Are RSS Feeds worthwhile? Should I include this in a sitemap? (catertrade.co.uk)
RSS Feeds or (really simple syndication) are a great way to build meaning pointing links to your site. It is essential online to getting more point links to your site and RSS feeds allow the gates to be open and keep past customers up to date with the latest stocks.
I would recommend setting up a feedburner account with Google. Feedburner will translate your blog into a feed for which customers themselves can then syndicate and/or follow.
The address for the rss feed should be added to you sitemap and you most importantly you should include the necessary ‘share’ buttons onto areas of your site and posts that users who visit and want to know more about you can and will later on.
All the ‘share’ icons are available to download html codes and include onpage via Feedburner and you can track what became popular so as to write more on this topic too.
There are around 34 resources for you to tap into other than articles. In order to make more meaningful content for seo take a look at the full list of possibilities by searching socialprseo catch marketing.
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Help. We’re making £10,000 orders but need more bulk buyers. Can you help? [Chris Tossell www.solarconnectshop.co.uk]
I found the most useful of all parts on your site to be the area which details the solar roof tiles. It shows the application of a product and in turn it’s features and benefits. The solar roof tile page has some real ‘day in the life’ experientials and this will in turn get you clients because you’re applying your products not selling them.
My experience with audience uptake from energy saving / solar inducing companies has been bleak.
Telegraph readers for instance did not see the advantages of thermal insulated conservatory glass, nore bulk energy saving light bulb packages for the house and neither roof mounted solar panels. By the way - Telegraph readers are said to have the longest dwelling page time and intelligence than any other readership.
So here’s the plan. Think like an interior designer and go for the architects, the councils and city planners.
I’d start at PR promotions through things like www.sustainablestreatham.wordpress.com, coverage from the architect magazines and journals like the Arch paper and architectural review.
My advice is to create as many mock ups and case studies as you can - if suddenly we can get you featured off the back of a creative mock up and win a major development then we’re looking at many leads right from stand off. The Norman Fosters’ of this world don’t like missing out if their contemporaries have something more interesting in design and function.
Get a mailing list together, a glossy hybrid email and some blow away facts. Send it right over to magazines and architect firms - track every internal click once the emails are out and follow up every opportunity.
If you do this monthly then the spread of your email database will become more specific and contribute to a bigger reward. Emails such as this are a great way to then reproduce on site content, syndicate further more online, store and increase desire for your products which creates links.
Remember mock ups aren’t so hard. You can use photoshop and Illustration like we do.
Tomorrow morning first thing I want you to book a Grand Designs exhibition stand; The past 3 have blown most manufacturers and distributors into the lime light and they truly are enjoyable as they’re held in deep-city scape on the isle of dogs.
More about SEO.
Your site is an established go to already. There is no real SEO misfunctions - only iteration changes perhaps to make and a keyword strategy to chase the rankings you may desire; it’s competitive out there but if clever with a keyword strategy from the off and the content is rich then you’re onto something.
The website has some trustworthy character to it and I like the overall vibe where product is king. This is a great thing because you’d rather work any day to get the products seen by established hotel chain kitchens [for the freezers], to multi million pound developers [for the solar tiles/street lights].
Overall.
Large orders are possible and from the mocks and case studies we should see many point links to your site come from a campaign which might score socially towards editorial and phone calls rather than sale pitches and display ads.
If we can get some architects and journalists on board I think becoming a distributor is not out of the question.
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Sales are dangerously falling. Does anyone have any ideas how to sell more of my french furniture? (sue @ furniturecity18.co.uk)
It is crucial in your market to emulate the big guys but pick off their unnoticed leads. The first straight bit of advice I would suggest is to submit your products to Google’s product search. This will allow your products to individually climb search engine ranking pages. Do this with a simple keyword strategy that plainly answers people’s searches i.e. ‘small swing mirror’.
From now on I want you to concentrate half the time on your site and half your time off your site.
Pressloft and homes4media are two solid ways of submitting product photos and exclusive ‘reader only’ deals to magazine journalists and writers in the industry, sign up to one of these if you can because journalists then alert you for products they need.
Have you tried putting together reader evenings for the following readers in your area? A bit of publicity is what you need at the moment so lets see.
Fyldestyle
Knowsley news
Lancashire life
Lancashire magazine
LifestyleYQ magazine
Northern life magazine
…all hopefully keen to carry your furniture if you offer an exclusive or get creative. Try a prize or fundraiser.
There are a lot of search engine optimisation tricks I can run through with you to help support a better visibility in searches. Initially however the best thing to ask or advise is to set out an indepth ‘keyword strategy’. This is a set of words per product page that carry higher volumes of traffic than for ‘le’ saison’ or /product_info.php?cPath=21&products_id=69 as a url.
It’s best to go to adwords and test out the demand or draw conclusions from past sales.
What you’re looking for is long tail keywords that will set you apart from dominant companies. A good example is ‘french 5 drawer chest’. Phrases like this are niches online and if the urls, the anchor text, the page titles, the alt tags and links for each product page carry the long tail keyword in the correct fashion then you’re better optimised to fulfil long tail consumer searches.
I don’t think you’re finding the easy wins quickly enough though.
Lets start with the French in your area. Locally you have language clubs, French car garages, French door specialists, French football players (for Bolton theirs Christian Wilhelmsson), French Bulldog puppies for sale, French holiday reps at travel operators and the list goes on. You now own French. You now mean French to everyone in Bolton and Bolton is proud that you’re their little piece of France.
All of the above are examples of people for whom you must resource, link to and with. You must offer them something even if it’s joining hands on a leaflet/white paper on Bolton and it’s French connection [send this out in the local press]. This is what’s known as Link baiting. You’re going to chase the easy wins, join hands with other businesses locally, celebrate all that’s French and get in the paper for a your ‘frenched up’ local area guide to Bolton’s France.
I rely every day on finding reasons to create supreme way to get leads and another great tactic is social profiles. Once the now links from local businesses add to the now bizarre French story you got covered in the press - you’re going to need friends and from now on a support group. Sign on to Facebook, twitter, Blogspot, many more or all and get people supporting the French Bolton effort or the ‘sexy’ Bolton/French football player’s fan club. Everywhere you go these must now be mentioned, your profile should become a valid way people discover you and that’s going to be memorable for them because now they’re your friend to email and send photos to.
Last but not least and out side of a further talk… Syndicate as much as you can. You want to find where you’re popular on the internet and to do so it’s a bit of trial and error. Use your old clients and customers to achieve this. They’re likely to want to share something you create like a ‘French quiz’ which brings them to your site and seeing your furniture again.
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I have no outlay and want high rankings. Can you help? (Chris at Avon Digital)
Use that 15 years of knowledge to build a resource that people might favor.
You’re not doing anything majorly out of step with your single page site, in fact it’s best sometimes to concentrate on 1 page and allow people to just scroll down (think of match.com and their home page, it’s briming with likely keywords - an SEO ideal).
Concentrate on homing in on a resource that would be useful to locals and journalists, mavens and online communities… try meeting with other business minds in your areas (your looking here for links online) http://www.meetup.com/Bristol-Business-M…
Try also to write a crash course guide, ‘Don’t panic, here is what you do on the switch off’. This must be your best resource and should include what channels people will miss, what aerials suit what budget, how much you should spend on good signal, where they should point to and include a linkbait.
A linkbait is listing other providers of digital set top boxes, TV’s and fitters in your area. Do this and link to them, this is a reciprocal link and won’t get you high in search ranks but it will get journalists linking to you as the local expert and reciprocal referrals from others locally.
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Any recommendations on finding good quality links? Lynn (iobuild)
Drop the ‘SEO waffle’ for a minute and commission some Social PR.
“Our big problem is finding good quality links. If we do find one, our competitors follow us to the same site. so, any recommendations on finding top quality links would be really welcome, without the usual waffle about writing articles and blogging!”
- Iobuild really are very close to the top of pile in terms of ranking for Garden Rooms. They have some strong links, some useless links and overall a great network - even the SEO companies they’ve worked with want a link and that’s useless for both parties because it’s not relevant.
Google’s algorithm place iobuild lower on the rankings for ‘garden room’ because the majority of the results when you query ‘garden room’ are geared towards a garden room rather than garden building.
We would suggest running a competition [two photos and 200 words] for the best interior of one of your builds and any competitors build. Optimise a page dedicated to the garden room and allow only the public to provide your content.
Contact the Spalding Flower festival, Tree council’s walk in the woods, Leicestershire show and see if in May you can get an ad space or a pamphlet to feature them as the prize (that way you both win from the prize and the event is cost effective enough hopefully to get a large space).
Plug this and the new area of the site to interior nutters like the Guardian and Telegraph readers and journalists, take ownership of garden room design, make a video, optimise all images on your site and optimise the page itself for garden room.
If you haven’t already - get your basic product listed on the google product search because it’s muscling in on your search engine results.”
Finally if successful make a documentary of the topic because video’s are such a great way to get links… submit this video like crazy on the internet and you never know the Home tv channel might come knocking maybe even a spot for the 3 minute wonder if we find a scoop when getting the prize entrants in.
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Are onsite videos something that turn visitors into cash buyers?
“You Tube is the second biggest search engine in the world, fact. Businesses should definitely shoot or create something helpful or interesting on video - even a slide show is perfect. The point to a video like Richard’s (365drills) is to create appeal. His video helps people with a problem too. Help videos have perfect uses to many other sites through text links and on websites like You Tube, Lifehack and howstuffworks.”
“It’s a shame he hasn’t split the video up and given people a choice on the part of the video they want to watch - it might be a bit long you see. If he can - add some images during long single camera shots - adding images will help people see it at work and finally more perhaps on where they can buy is a good way to cash in on your creation.”
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Whats more important - Links or Content?
“Why do SEO opinions vary so drastically in regards to the importance of links?”
Katerina at Cocomale.com asks…
“We’ve had some specialists tell us ranking depends only 40% on content and 60% on links whereas others say google rankings are purely content driven. What is the answer, does anyone really know or is this all speculation?”
Everyone in SEO will be biased to their speciality but without site content you have no credible links to link to - work on objective content every week and naturally important links will surface. Links are useless unless they’re from sources that Google and other search engines qualify. It is best to chase the very best links for longer and make reciprocal links to crank up business meanwhile.
Algorithms (ways in which search engines compose their rankings) will get more complicated in the future and content will prevail - not links with minimal credibility in an industry.
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Am I being penalised by Google for using frames and if so why? (Richard at 365drills)
it’s not harming your position but isn’t helping it either. A search engine would not penalise 365 Drills for using frames. However frames do hide content from search engines - they can’t read and see everything inside a frame on a page or in code… This makes it very hard for search engines to trust the website on that basis only.
There are many other ways to trust a site though [like it’s age, links and indexed pages]. Richard shouldn’t worry but should know that any content within a frameset is not going toward keyword and resource optimisation that all.”
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